Point B Design
Point B is a multi-discipline design studio. Our expertise is in designing and making objects, spaces, and buildings that possess the beauty of narrative conviction and the health of positive design. With precision and finesse, we integrate three critical elements into our working methodology in order to study and evolve all projects in full 4-dimensional space: digital technology, architectural design, and advanced material fabrication. With our understanding and passion for the materiality of design, these faculties are exercised to realize the vision within each project. Check out the b.Diagram for a sense of how our studio integrates our design process.
b.Design
b.Design is an intense group of individuals that see the world differently - through the lens of phenomenology. Our design philosophy postulates that the material composition and construction of the built environment impacts one's emotional and psychological well-being. The simple outgrowth of this philosophy: we make meaningful projects for people that care. To this end, we have developed a design process incorporating a special set of tools to explore, communicate, and bring-to-life projects that change the way one perceives the built environment and the world.
b.Digi
The digital side of our studio, b.Digi, acts as a mediator between the virtual space of computing and the real constraints of the built world, employing some of the most advanced representation, analysis, and parametric modeling tools available. Beyond simple usage, b.Digi is distinguished by its depth of understanding and knowledge of application for new digital tools. These strengths allow us to access and exploit the novel potentials of emerging digital technologies - employing intelligent performance modeling, efficient information management, and the constant improvement of project design and delivery to every project.
b.Fab
b.Fab is the materials research and construction execution branch of Point B. b.Fab focuses on integrating new technical building processes with traditional construction logics at all points along the project delivery lifecycle, expediting the delivery process while improving the end product. b.Fab is located in the same physical facility as b.Design and b.Digi in order to offer the benefits of full collaborative integration on all projects at all scales - from furniture to architecture.